An effective keywords research is the factor, which makes or breaks your SEO campaign. If you don’t go with the right selection of keywords, then your whole campaign can turn out to be just a waste of time with no productive results.
If you select a keyword, which in your thinking, was getting 500,000 searches per month, but suddenly the keyword falls to 1000 searches per month, then what would you do? Of course, you can do nothing, and your whole efforts in PPC campaign are all gone in vain, just because of a single mistake of selecting wrong keywords.
Below are a few tips, which can help you in effective selection of a keyword.
Top 10 Competitors in SERPs:
The first thing to do is to analyze the top 10, competitors for your keyword in the SERPs. Pay special attention to their page rank (PR), and the number of back links their page is receiving. The higher the page rank, and the more the number of backlinks, makes it a hard competition to beat. So, select a keyword, where there is low competition, and where you can break through the competition.
In the search, a long tail keyword can get an effective conversion rate compared to a single word. Like the word ‘dog’ will definitely be searched more, but will have low conversion rate because the searcher is not focused. On the other hand, the key phrase ‘training puppy dog’ will have low search, but better conversion rate, because searcher is focused in his search.
Exact Match vs. Broad Match:
To assess the level of traffic a keyword would bring use the exact match, because it will give you an exact picture of how much traffic your keyword would generate, while a broad match will give you a blotted picture.
Make use of Google tools, like Google Insight and Google trends, they will help you in initial selection of keyword, as well as in later part for developing a strategy around your keywords.
In a nutshell, selecting a right keyword or key phrase is what predicts the outcome of your SEO campaign, so when selecting keywords, keep the above mentioned tips in mind.