Now we can apply these steps on different online marketing techniques for the purpose of illustration.
Applying the research process on this technique, we get:
Research:The research is done on getting the link prospects, like the places that can be targeted for acquiring links.
Produce:The next step is to produce such kind of competent content, so that it meets the requirements of potential link prospects.
Promote:Once the qualified content is developed, then the process of promoting your website starts by acquiring links. Either guest posting, submitting to article directories, emails or link requests, etc, can do it.
Report:A report can be compiled by analyzing the number of backlinks, Page Rank, Ac Rank, etc.
Breaking down the process of SEO on same marketing process, we get:
· Research: The research is done on selecting the right keyword.
· Produce: The production process entails the onsite optimization.
· Promote: The keywords are then promoted by link building.
· Report: The report is based upon the ranking of the website,and the traffic it receives.
Don’t let marketers fool you, and charge you more for a simple process. Every procedure in online marketing is based upon the same marketing process, so before analyzing the value of any online marketing technique, apply the same marketing process to it, to get an idea about the right value of the technique.